Something about me. – William Wallace

William is a 20+ year veteran of graphics, brand development and marketing. He has worked with Fortune 500 companies, not for profits and small businesses, to help increase their profiles locally, nationally or internationally. He has won a variety of awards, including Best Corporate Identity from the Waterloo Region Ad and Sales Club.

William is also the founder of 100 Men Who Give a Damn Waterloo Region, a crowd-sourcing group that helps local charities raise funds in a quarterly meeting.

William has experience in theatre and film, sales, teaching at the secondary and post-secondary level, and has spoken internationally on the subject of branding.

Graphic Design 93%

Indesign 94%

Photoshop 89%

Illustrator 95%

Brand Management 94.5%

Writing 89%

Editing 92%

Photography 82%

Web Design 56%

Taxidermy 15%

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BRANDING

I created brands for a variety of companies, sometimes starting with the 'look and feel' and leading to the 'soft branding', other times working with the client to align their brand internally, then establish printed and online material. For many years, my stock-in-trade was telephone answering services and their associations - both in Canada and the United States.

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SKYSTREAM

Working with Lori and her crew, we took Skystream from a startup to a player in the online telephony game.

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BREAKTHROUGH

Branding Breakthrough was a web and print branding project I took on with my web guy. We started with no collateral and ended up with a comprehensive package that the principal could then hit the streets with, attract clients and follow up with them in a professional - and appropriate - manner.

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PRO BONO WORK

When time allowed, pro bono work was my way of reaching out to the community. As an offshoot of this I started 100 Men Who Give a Damn Waterloo Region. This has been going for 5 years now, and we are just short of $250,000 in monies collected.

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MUSIC

My dream job would be opening for the Allman Brothers - and since I lack musical skills and the fact that the Allmans are no more, this isn't to be. Short of that, designing for musicians is something I LOVE to do. It is a challenge to reflect the personality of the musician in addition reflecting the emotion of the music in their brand and design.

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AIG/BMO

Starting in the Norwich Union days, AIG and then BMO were an ongoing client both for design and for branding. Much of the work done for them was adapting designs based on changing brand guidelines. Some branding was done when product lines were extended and new brands created. Part of the ongoing contract was updating their PowerPoint presentations for internal sales.

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Motel, Bowling Green KY

Lobster Traps, Grand Manan

Parthenon, Nashville

Modern Cottages, Bowling Green KY

Seal Cove, Grand Manan

Christmas, Kemptville ON

No Tell Motel, Nashville TN

Brown's Diner, Nashville TN

Bowling, Oakville ON

Waiting Bait, Grand Manan NB

Frosted Barn, Kemptville ON

World's Fair, Rockton ON

Death Valley CA

Rusty the Rooster, Jerome AZ

Bird of Prey, Oakville On

China Beach, Vancouver Island BC

Spider's World, Kemptville ON

Contemplating Ape

Wesley Bright and the Honeytones

KC and the Moonshine Band

Nikki Hill

Jonell Mosser

Dave Alvin

Jonny Lang

Blue Caddy

Flyin' High, Victoria BC

Heavy Truck, Jerome AZ

Sisters, Jerome AZ

Planted, Vancouver Island BC

Midnight Chev, Kitchener ON

The Bride and Wildcat

The Congregation

Toot la Gang

The Happy Trio

Patience

Bar's Open

William is creative, fun to work with, efficient and professional. I look forward to a long and prosperous relationship with William.

Without William’s dedication, experience and creativity, Philup McCartridge would still be merely a gleam in the owners’ eyes.

William created designs that were at once contemporary and professional and reflective of the high level of excellence to which AIG strives.

We received professional guidance from William to achieve what we never could have done on our own. We have a limited budget, but feel the final product was well worth the cost.

William did an incredible job capturing the moments we, as the bride and groom, missed during our big day. Thank you, William. We were fortunate to have your talented eye!